Google Tag Manager (GTM)
Google Tag Manager (GTM) is a tag management system that allows you to quickly and easily update tracking codes and related code snippets (called tags) on your website or mobile app. With GTM, you can add and manage multiple tags (such as Google Analytics, Google Ads, Facebook Pixel, etc.) without having to manually change the site’s code every time, which streamlines the process and reduces the need for developer support.
A tag is a snippet of code used to add specific features or tools to your site -such as live chat, Google Analytics tracking, Meta Pixel, pop-ups, abandoned cart tracking, and more.