Dynamic segments - Everything you need to know
Dynamic segments are groups of users automatically created based on predefined logical conditions. Their key feature is that they update in real time - users are added to or removed from these segments continuously, depending on whether they meet the specified criteria.
For example, a dynamic segment might include users who haven’t had an active meal plan for the past 30 days, have exceeded a certain spending threshold, or are assigned to a specific region. This approach enables highly targeted, context-aware communication tailored to customers’ current needs and behaviors.